News Corp. repositions iGuide as TV Guide

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News Corp. next week unveils its formal--and hopefully final--repositioning of the iGuide Web service, now dubbed TV Guide Entertainment Network.Finally realizing what others learned months ago about the power of brands on the Web, News. Corp.'s new service has as its backbone TV Guide, the nation's largest weekly magazine with a paid circulation of 13 million.

The redesigned free service, (, focuses on four content areas: TV, of course, along with music, movies and sports (the latter drawing heavily on another News Corp. brand, Fox Sports). It will also offer 132 versions of TV Guide's weekly listings, organized by market and cable company; free e-mail updates for users who register TV viewing preferences; a database of movie information; and a chat room built to accommodate 5,000 simultaneous users.

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Copyright January 1997, Crain Communications Inc.

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