In an effort to expand its position in customer relationship management, Experian named Deborah Lowman-Zuccarini exec VP-chief marketing officer of Experian Marketing Solutions, Schaumburg, Ill. She will oversee all aspects of marketing and product development to offer clients a wide range of services including data processing, data distribution and database management. "There's a lot of talk about CRM at a 50,000-foot level. Our job is to help our clients bring it to an operational level and make it work," she says. "There's a whole range of applications for" CRM; the challenge is "making sure we stay focused enough to clearly demonstrate where we can help."
Education: Central Michigan University-BS in business administration, 1980; Central Michigan University-graduate study in public administration, 1981.
Work highlights: May 1998-Feb. 2000, chief operating officer, Nykamp Consulting Group; Feb. '96-April '98, various posts including VP-Metromail national sales, retail and catalog industries, Experian, Orange, Calif.