KnowledgeBase Marketing has combined its marketing and sales activities with the arrival of Gary Laben, the Young & Rubicam
marketing services shop's new exec VP-sales and marketing. In addition to concentrating on marketing strategy, Mr. Laben will develop new products that will be part of an array of marketing tools available to KnowledgeBase clients as well as clients at parent Y&R
. "When clients get involved in [customer relationship management] solutions particularly or direct marketing solutions, we're brought in as the experts," Mr. Laben says.
Education: Johns Hopkins University, B.S. in civil engineering, 1986
Work highlights: February 1991-June `00, various positions including product manager and most recently VP-marketing, Experian (formerly TRW Information Services); May '86-Jan. '91, product manager, Donnelley Marketing.