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IN THE NEWS: GROWTH PATH AT DRAFT

Published on .

Alan Steele, new exec VP-director of database marketing at Draft Worldwide, Chicago, says, "My job is to grow our capabilities in depth and breadth." He's responsible for providing the technology backbone and vendor management support within Draft and figuring out how recent acquisitions are integrated into the structure. "We're seeing in our client base a growing need for partners that can implement relationship marketing and database marketing solutions," he says. "Our goal is to provide a full range of relationship marketing services to our clients."

Datafile

Age: 42.

Education: University of British Columbia, BA in psychology, 1981.

Work history: Jan. 1997-May '98, senior consultant, Cross World Network, Tarrytown, N.Y.; June 1994-Dec. '97, VP-operations and CIO, Doubleday Direct; 1989-94, AT&T Corp., including director of MIS, director of database marketing; 1981-89, American Express Travel Related Services Co.

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