IN THE NEWS: Pacek writes revenue recipe

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Glen Pacek thinks revenue-boosting comes from building an internal sales force as well as an external client base. In his new role as senior VP-sales at Coolsavings.com, which provides e-marketing solutions to help off- and online clients build one-to-one customer relationships, he oversees sales in all non-package-goods categories. His recipe for increasing revenue starts with "having the right people in place, having a sales team that meets the needs of our customers, a sales team that is very consultative in their selling approach."

Age: 46

Education: California State University at Fullerton -- BA in communications, 1976.

Work highlights: March 1988-April '00, various positions including senior VP-strategic accounts management, Advo; June '82-March '88, various positions including division sales manager for southern California, Frito-Lay; Sept. '79-June '82, director of sales training at Heublein.

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