Peter Schruth to senior VP-general manager, affiliate relations, CBS Television Network, New York, from director of sales, WCBS-TV. He assumes the duties of Tony Malara, president of CBS affiliate relations, who will lead a merger transition team for Westinghouse Electric Corp. and CBS, and serve as adviser to James Warner, president of the network.
Gary T. DiCamillo, 44, to chairman-CEO, Polaroid Corp., from group VP, Black & Decker Corp. and president of its Power Tools and Accessories businesses. Mr. DiCamillo succeeds I. MacAllister Booth, who will retire Dec. 1.
Joanne Zaiac, 34, to exec VP-account director, Wunderman Cato Johnson, New York, a new post, from senior VP-account director. Also at Wunderman: Greg Stuart, 35, to senior VP-director of interactive communications, a new post, from VP-director of interactive communications.
Jim Sanderson, 45, to senior VP-creative director, FCB/Direct, San Francisco, from senior VP-group creative director, J. Walter Thompson USA.
Bill Balak to senior VP, Scott Anderson Group, Omaha, from senior VP-director of retail banking and marketing, Conservative Savings Bank.
James H. Riehl Jr. and James C. Bowen Jr. to VP-marketing and VP-sales, respectively, Fort Howard Corp.'s Consumer Products Division, Green Bay, Wis., from director of marketing and director of sales.
Dwayne Fry to VP-management supervisor, McKinney & Silver, Raleigh, N.C., from VP-account supervisor.
Franz Weiglein, 34, to general merchandise manager-men's division, Lands' End, Dodgeville, Wis., from merchandise adviser-men's tailored division. Also at Lands' End: Stan Tymorek, 44, to creative director, "Coming Home," the company's specialty bed and bath catalog, from copy director, "Lands' End Kids" catalog. He succeeds Mary Nordloh, now VP-creative director, Lands' End.
Jeff DeJoseph to exec VP-director of account planning, J. Walter Thompson USA, New York, from a similar post at Bates USA.
Alexandra Tanner to senior vice principal-director of strategic planning and research, Publicis/Bloom, New York, from Ogilvy & Mather. She succeds
Stephani Cook, now at Lowe & Partners/SMS.
Lee Kovel, 43, as expected, to principal, Kovel/Kresser and Partners, Santa Monica, Calif., formerly Kresser Stein Robaire, from chairman/executive creative director, Lord, Dentsu & Partners, Los Angeles.
John Lazarus to director-national broadcast operations, BJK&E Media Group, New York, from Dick Clark Productions. Mr. Lazarus will co-manage an expanded department with BJK&E's Werner Michel.
Elizabeth Schar to account supervisor, Northlich Stolley LaWarre, Cincinnati, from marketing manager, Walt Disney World Co., Orlando, Fla.