IN THE NEWS: Out to win list brokers

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Robert Dallas believes his background in traditional list management and direct marketing will help him position e-mail marketing company OPT-IN, Boca Raton, Fla., as a partner not only for marketers but also for list brokers. As exec VP, Mr. Dallas will introduce new products such as eRM, a turnkey newsletter system for list brokers. "If there's anything wrong with the opt-in e-mail business, it's the fact that there aren't enough traditional list people in it," he says. "We are trying to maintain a good list reputation so that the brokers who want to use us don't feel they're going to be undercut; we recognize their role in the industry."

Datafile

Age: 54.

Education: Temple University-bachelor of science program, terminated prematurely to start own business, 1976.

Work highlights: Dec. 1993-July 2000, various posts including senior VP-president, list and insert services, VentureDirect Worldwide, New York; Oct. '89-Dec. `93, publisher, Golf Magazine; Oct. '88-Aug. '89, president, National Fax Phone Directory; Jan. '84-Aug. '88, VP-advertising director, The Cable Guide.

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