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New York-based ad network Real Media named Brian Quinn VP-ad sales. Mr. Quinn, 39, formerly was senior VP-Internet sales at AdOutlet.com, an online media-buying service. Before that, he was new media sales director for the Ad Age Group. He will oversee six regional offices in the U.S. and sales of Real Media's branded Web sites.

Intelisys Electronic Commerce, a business-to-business e-commerce company, changed its name to Metiom. A $20 million marketing push that kicks off the week of Sept. 4 uses consumer ad tactics to help small-business owners understand online exchanges and marketplaces. Duffy Shanley, Providence, R.I., created the ad campaign, starting Sept. 7 in Forbes, Fortune and The Wall Street Journal. Metiom also will use direct mail. Creative Source International, Boise, Idaho, created the site (www.metiom.com).

Broadband portal Excite@Home agreed to buy gaming site Pogo.com, San Francisco, for an undisclosed amount. Pogo will operate as a subsidiary of Excite.

Copyright September 2000, Crain Communications Inc.

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