Intelisys Electronic Commerce, a business-to-business e-commerce company, changed its name to Metiom. A $20 million marketing push that kicks off the week of Sept. 4 uses consumer ad tactics to help small-business owners understand online exchanges and marketplaces. Duffy Shanley, Providence, R.I., created the ad campaign, starting Sept. 7 in Forbes, Fortune and The Wall Street Journal. Metiom also will use direct mail. Creative Source International, Boise, Idaho, created the site (www.metiom.com).
Broadband portal Excite@Home agreed to buy gaming site Pogo.com, San Francisco, for an undisclosed amount. Pogo will operate as a subsidiary of Excite.
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