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Engage will offer Unicast's Superstitial online ad format across its divisions, including Engage Media, Engage Business Media and Engage Enabling Technologies, under an extension of a deal between the two companies.

Broadband infrastructure companyFastForward Networks today announces a partnership withKasenna, a spinoff of Silicon Graphics that builds streaming media capabilities. FastForward earlier announced deals with Digital Island and RealNetworks' Real Broadcast unit to provide software to stream on-demand and live content for large audiences.

Some 50% of pharmaceutical companies said they planned on increasing their Web budgets by 25% of less in the next year, according to a study released the week of Sept. 8 from Jupiter Communications. The majority of drug companies' online dollars go toward product-specific sites and capturing consumer data, despite research that shows less than 25% of consumers said they'd share personal information with a drug company.

Bobbie Halfin to managing director-interactive media sales, Meredith Corp., New York, from interactive president, Winstar Communications.

Copyright September 2000, Crain Communications Inc.

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