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In other news

Published on .

CMGI's ad management company Engage on Sept. 25 uncaps Engage Echo, a service that allows advertisers to target people across the Engage Media Network and through Engage's AdKnowledge.

Excite@Home Chairman-CEO George Bell said he would step down as CEO of the AT&T Corp.-controlled broadband portal. Mr. Bell said he would be chairman until at least yearend 2001.

Streaming-content site Pseudo.com shut down Sept. 12 and laid off its 175 employees.

Job site Monster.com bought ad time for Super Bowl XXXV, the third year in a row the dot-com will advertise during the game. Arnold Communications, Boston, will create the commercials, which are part of a $200 million marketing budget for 2001. Monster recently selected Arnold in a review; Mullen, Wenham, Mass., was the incumbent.

Media Metrix, a Web measurement service, paid about $270 million in stock Sept. 20 to buy Jupiter Communications, a Web research and trade-show company. Media Metrix shareholders own 55% of the combined company, Jupiter Media Metrix. Jupiter shareholders own 45%.

Copyright September 2000, Crain Communications Inc.

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