ValueClick, a pay-for-performance advertising network, acquired StraightUP!, a marketing analysis company with patented technology for tracking and reporting marketing results across all media channels.
Excite@Home is rolling out expanded applications for its MatchLogic customer relationship management database solutions capabilities to help marketers' acquisition, maximization and retention strategies.
Rick Boyce, formerly president of Snowball.com Networks, was promoted to president of Snowball.com, a network of youth sites. Snowball CEO Mark Jung formerly held the president post.
Copyright October 2000, Crain Communications Inc.