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Ten Square, an interactive point-of-purchase broadcasting and publishing company, launched its Digital Neighborhood Network test in Atlanta, in which consumers can opt to select promotions and coupons during their transaction time at gas pumps, ATMs, kiosks and other payment terminals. Twelve gas retail outlets are participating in the test as well as national advertisers including Coca-Cola Co. and direct marketing providers like Val-Pak, to deliver offers including promotions and coupons.

Opion Inc., an Internet market forecasting company (opion.com), officially launched Nov. 16, touting a new method of analyzing public Internet interactions to anticipate, discover and understand markets and events faster and more accurately than traditional approaches. The company was founded by David Holtzman, formerly senior VP-chief technology officer at domain name registry Network Solutions, and Nick Arnett, formerly VP-marketing, Invisible Worlds. Opion has secured $6.5 million in first-round funding by New Enterprise Associates, Capital Investors Group, Avatar Capital Partners, Science Applications International Corp., Avansis Ventures and Schoffstall Ventures.

Flashcards.com, a rich-media applications solutions provider and source for free Flash greeting cards, is introducing a three-tier product line for Web companies using Flash-based content to attract and retain customers, as well as drive new revenue via rich media advertising.

Copyright November 2000, Crain Communications Inc.

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