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Lightningcast, a streaming media ad server, will launch an enhanced version of its ad-targeting technology on Dec. 15. The new software will enable advertisers to target opt-in audio ads by gender and across multiple platforms of Microsoft Corp.'s Windows Media Player.

Broadband provider Excite@Home launched Software on Demand, allowing @Home broadband customers to purchase and download popular software titles. Excite@Home is partnering with Into Networks and Media Station.

Copyright November 2000, Crain Communications Inc.

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