, a streaming media ad server, will launch an enhanced version of its ad-targeting technology on Dec. 15. The new software will enable advertisers to target opt-in audio ads by gender and across multiple platforms of Microsoft Corp.'s Windows Media Player.
Broadband provider Excite@Home launched Software on Demand, allowing @Home broadband customers to purchase and download popular software titles. Excite@Home is partnering with Into Networks and Media Station.
Copyright November 2000, Crain Communications Inc.