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Most Popular, an information marketplace Web site that connects people with questions to people with answers, unveiled Answer Shop, an online store where experts can resell the answers they create, and where members can buy the quality information they need instantly.

Yahoo! tapped Halo Industries, to operate, manage and market its online store. The Halo Branded Solutions division of the agency, which specializes in marketing branded merchandise sold on the Web, will enable consumers to purchase Yahoo! apparel and other products at Yahoo! Gear via graphics and integrated technology connecting the Yahoo site with Halo's supply chain.

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