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EUniverse, an interactive entertainment network (, formed a strategic alliance with Internet sales and marketing agency Phase2Media and its Phase2Media Direct specialized ad sales unit, to augment its in-house sales force to market its opt-in databases., Burlington, Mass., introduced "Instant Opt-In" an online advertising vehicle the targeted marketing agency is positioning as a more cost efficient, effective way to advertise online. Instant Opt-in is a targeted, permission-based direct marketing channel that delivers promotions on demand, based on consumer requests.

Copyright December 2000, Crain Communications Inc.

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