More than 50 million Internet users in Latin America will access the Web via mobile devices by 2005 making wireless Internet access in the region almost as widespread as access from PCs, predicts Jupiter Research. Jupiter analysts say local Web ventures will serve as a way to extend existing relationships and build customer loyalty, but will not be a way to break into new audiences or generate new revenue streams.
CarDay (www.carday.com), an online and offline used-car exchange, assigned the online portion of its media planning and buying to TBS Media Management (www.tbsmm.com), New York. TBS already handles CarDay's offline broadcast media planning and buying.
Copyright January 2001, Crain Communications Inc.