Internet media provider RealNetworks and digital media distribution provider Wavefly Corp., agreed to develop and market new ways for consumers to access and use digital media in more places throughout the home, away from PCs. As part of the agreement, Wavefly and RealNetworks plan to integrate RealPlayer 8 into products based on the wireless Wavefly Convergence Platform that allows PCs to deliver Internet media to a TV or stereo.
Car and truck rental company Budget Rent a Car Corp. named Orb, New York, as ad serving provider for its online media relationships. No budget was disclosed.
Copyright February 2001, Crain Communications Inc.