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Sara Lee Corp. form a new retail division to handle the marketing of its newly acquired Chock Full o'Nuts and Nestle USA coffee brands. Sara Lee Coffee & Tea will be headed by President-CEO Hank deBack.

Marcello Serpa partner and creative director of Sao Paulo agency Almap BBDO, will be the president of the main jury at the International Advertising Festival in Cannes in June.

Kraft Foods Co. agreed to acquire nutrition/energy bar marketer Balance Bar Co. for $268 million. No decision has been made on whether Kraft will retain Balance Bar agency of record Suissa Miller, Los Angeles.

Western Initiative Media Worldwide, New York, said it will resign as strategic media partner for CKE Restaurants chain Hardee's. Hardee's spent $40 million in measured media in the first 10 months of 1999, according to Competitive Media Reporting.

Sun Microsystems the week of Jan. 17 bowed a $100 million-plus ad campaign with three teaser print ads, created by Lowe Lintas & Partners Worldwide, San Francisco. The business-aimed campaign continues the tagline "The dot in dot-com," but evolves with a "Hollywood" theme.

Marcello Serpa, partner and creative director of Sao Paulo agency Almap BBDO, will be the president of the main jury at the International Advertising Festival in Cannes in June.

Copyright January 2000, Crain Communications Inc.

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