KB Gear Interactive, Minneapolis, to the CME KidCom unit of Campbell Mithun Esty as first agency to promote its digital cameras, computer drawing tablets and other computer-oriented educational toys. Spending is believed to be in the high six figures.
Sebago, Westbrook, Maine, to Hauptman & Partners, New York, from Balet & Albert. Hauptman will break print and online ads in April to support the shoe company's new e-commerce site (sebago.com).
OrderTrust, Lowell, Mass., to CGN Marketing & Creative Services, Boston, as agency of record. OrderTrust handles credit card authorization, inventory checking and order tracking for e-tailers.
Reebok International, Stoughton, Mass., on Feb. 1 launches a campaign for Reebok Classic footwear. The print campaign from Bartle Bogle Hegarty, New York, will go global later in the year. Also at Bartle, the New York office was named first agency of record for teen Web site Bolt (www.bolt.com).
John Lauck, senior VP-consumer direct at FootAction USA, Irving, Texas, has left the company.
Copyright January 2000, Crain Communications Inc.