Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

In other news

Published on .

Sega of America, San Francisco, and Blockbuster, Dallas, join forces April 7 when the video rental giant begins offering more than 45 rentable game titles for the Dreamcast videogame console. Blockbuster has tested Dreamcast rentals in more than 500 of its U.S. stores since last fall.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: