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Almap BBDO, San Paulo, has been named Agency of the Year by Advertising Age International, the first Latin American agency to win in the creative contest's 15 years.

Charles Peebler Jr., True North Communications' chairman emeritus, is leaving the company's board to help start a venture capital company, Plum Holdings, in New York and Philadelphia.

Transitions Optical is looking at three agencies to handle the $75 million global account for its eyeglass lenses. Final presentations are the week of April 10. Believed to be in the pitch are Euro RSCG Tatham, Chicago, and Y&R Advertising and Saatchi & Saatchi, both New York.

Mangosoft Corp. is searching for an agency to handle a $20 million to $25 million business-to-business campaign promoting its "virtual file cabinet" software. Pile & Co., Boston, is handling the review.

Quaker Oats Co. is introducing Nutrition for Women--a new line of oatmeal specially fortified for females with calcium, folic acid, iron, soy and vitamins--in limited markets in August, backed by advertising from FCB Worldwide, Chicago.

California Milk Advisory Board has awarded Deutsch, Marina del Rey, Calif., the $25 million assignment to promote cheese consumption in the state.

Veteran art director Robert Gage died April 4 in New York after a brief illness. He was 78. Mr. Gage was the founding art director at Doyle Dane Bernbach, now DDB Worldwide, in 1949.

Ziff Davis will rename PCWeek to Eweek, under the new management led by Jim Dunning and Willis Stein & Partners. Publicis'

Copyright April 2000, Crain Communications Inc.

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