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National Pork Producers Council plans to evolve its long-running "Pork: The other white meat" campaign. The new ads will be unveiled April 25 from Bozell, Chicago.

Steve Soldano, 40, to the new post of president-chief operating officer of New York-based Optimedia International's U.S. operations, from partner-director of media services at Deutsch, New York.

MangoSoft Corp. has narrowed a review to Mullen, Wenham, Mass.; Martin Agency, Richmond, Va.; Temerlin McClain, Irving, Texas; and New York shops Doremus & Co., Gotham and Grey Worldwide, for the software marketer's $20 million to $25 million account. Welch Nehlen & Groome, Garden City, N.Y., was the incumbent. Pile & Co., Boston, is handling.

Sony Computer Entertainment America downplayed recent reports suggesting export restrictions could delay the U.S. launch of the PlayStation 2 videogame console, manufactured in Japan. A spokeswoman said a fall launch is planned. Export restrictions exist on so-called supercomputers, which can be altered for military applications.

Data storage powerhouse EMC Corp. this week launches a $20 million branding campaign from Arnold Communications, Boston, for the data storage powerhouse. Four spots will run on business and sports programs, one breaking April 23 and the rest on May 1. They carry the new tag: "Where information lives."

Ziff Davis Media, under new owner James D. Dunning, agreed to rejoin the American Business Press, which the company withdrew from last year.

Stacy Bettman to publisher, Hearst Magazines' Victoria, from publisher, Country Living's Healthy Living, which was shut down. She succeeds Alan Waxenberg, who is retiring.

Copyright April 2000, Crain Communications Inc.

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