McNeil Consumer Healthcare
, Fort Washington, Pa., on May 3 launches a national TV and print campaign for its new Motrin Migraine Pain over-the-counter product. The effort from Lowe
Lintas & Partners Worldwide, New York, carries the tagline "For people who don't fool around with pain.'' McNeil acquired the Motrin franchise from Pharmacia & Upjohn in 1997.
Copyright May 2000, Crain Communications Inc.