Starwood Hotels & Resorts Worldwide will break a print campaign Aug. 28 for its Westin Hotels & Resorts line via DDB Worldwide, New York. In recent marketing efforts, Westin has played up its "Heavenly Bed" extra-comfortable hotel room mattress.
H.J. Heinz Co. is planning to launch its first-ever soy-based beverages, part of its strategic partnership with leading natural foods marketer Hain Celestial Group. Great Awakenings will fall under Hain's well-known Health Valley brand. Heinz plans to test market the products in Minneapolis and Denver before rolling the brand national.
KFC Corp. the week of Aug. 28 will break a multimedia ad campaign from Y&R Advertising, New York. The effort is not expected to feature the company's previous ad icon, an animated Col. Sanders.
Omnicom Group, New York, remains in discussions with talent agency Creative Artists Agency, Beverly Hills, Calif., about a possible affiliation, according to executives close to the talks. Omnicom executives didn't return calls for comment.
Jeffrey T. Dunn, 44, will succeed Ralph Cooper as group president of Coca-Cola North America, from deputy group president of the division. Mr. Cooper, 60, is retiring; he will advise the company through yearend.
Republican National Committee, under pressure from the Bush campaign, decided not to air a spot from National Media, Alexandria, Va., featuring a 1994 interview with Vice President Al Gore in which Mr. Gore said President Clinton had never lied in his political career.
Copyright August 2000, Crain Communications Inc.