Willy Wonka Candy Factory in November will launch Nerds Rope, a gummy rope coated with Nerds candies. The Nestle USA unit will support the extension with an extensive TV campaign from Dailey & Associates, West Hollywood, Calif.
National Peanut Board to Ogilvy & Mather, Atlanta, to develop the first ad campaign promoting peanut usage in the U.S. The $10 million campaign is expected to debut in late fall.
Dan Rubin, 48, to the new post of VP-new business development, Gruner & Jahr USA Publishing, New York, from president of retail sales and marketing, Time Inc. Also: Peg Farrell, 51, to the long-vacant position of publisher of Family Circle, from VP-publisher of Hearst Magazines' Country Living..
Donna Salvatore, 47, to CEO of Starcom MediaVest Group's MediaVest USA, New York, from president-U.S. broadcast, succeeding Kevin Malloy, currently exec VP-international, who held the CEO post on an interim basis.
Copyright September 2000, Crain Communications Inc.