Nestle USA to Publicis, Dallas, from Wieden & Kennedy, Portland, Ore., for the $20 million account for its recently acquired PowerBar brand.
J. Walter Thompson Co. has moved its West Coast headquarters from San Francisco to Los Angeles, naming Los Angeles President Peter Stranger, 51, CEO of J. Walter Thompson West. Mr. Stranger succeeds Larry Tolpin, who has left the company, a spokesman said.
Pennzoil Quaker State Co. was ordered by a federal judge to pull its recent campaign from GSD&M, Austin, Texas, that features quarterback Brett Favre and includes claims its product is superior to other motor oils. Pennzoil said it plans to appeal. Competitor Castrol North America filed the suit, alleging the ads were false and misleading.
Copyright October 2000, Crain Communications Inc.