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Qwest Communications International, Denver, on Oct. 31 breaks a $20 million multimedia campaign via J. Walter Thompson USA, New York. A spread in The Wall Street Journal outlines the broadband Internet communications company's four components that cater to the business-to-business marketplace.

Unilever will sell its Elizabeth Arden unit to FFI Fragrances, Miami Lakes, Fla., a maker of prestige fragrances. The $225 million deal is expected to close by yearend. The Arden unit hired J. Walter Thompson USA, New York, last year to handle its advertising but returned advertising in-house this summer after disagreements about spending. Unilever has owned Arden since 1989 but decided to divest it as part of a streamlining plan.

Copyright October 2000, Crain Communications Inc.

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