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In other news

Published on .

Betsy Lazar to general director-media operations, a new post at General Motors Corp., Detroit, from director-media operations.

ACTV's Digital ADCO subsidiary will test addressable advertising in Aurora, Colo., in conjunction with AT&T Broadband. The SpotOn service will be offered to AT&T digital cable customers in Aurora before yearend. Englewood, Colo.-based AT&T Broadband hasn't yet announced advertisers participating in the trial.

Copyright November 2000, Crain Communications Inc.

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