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NetGravity on Nov. 12 will announce AdCenter, an ad management system for medium-size Web sites.

Another ad measurement service, NetRatings, will be announced next week.

Startup Internet marketing company DMS Strategies, Canton, Mass., has launched a Web site.

EarthWeb begins using its Moderator software on ChatPlanet, its network of 10,000 chat sites. The software, which is sold commercially for online meetings, allows moderators to select which messages are posted in a chat session.

Free e-mail provider and Internet directory WhoWhere? will announce its advisory board Oct. 27. Board members include self-proclaimed Apple Computer ``Chief Evangelist'' Guy Kawasaki; Mark D. Kvamme, chairman-CEO of CKS Group; Jay M. Tenenbaum, founder and chairman of CommerceNet; and Sean White, member of the research staff at Interval Research Corp.

Copyright October 1997, Crain Communications Inc.

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