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Internet service provider MediaCity, a subsidiary of SoftNet Systems, signed a distribution deal with Excite. MediaCity will use co-branded Excite services including its search and personalized My Excite Channel for its ISP Channel subscribers.

Online financial publication TheStreet.com to D'Arcy Masius Benton & Bowles from Ryan Drossman & Partners, both New York. DMB&B will break a print and broadcast campaign in January. CKS SiteSpecific, New York, remains agency of record for TheStreet.com's interactive creative.

Copyright December 1997, Crain Communications Inc.

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