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Narrowline has renamed its ad banner distribution network NMX, for Narrowline Media Exchange, three months after launching the service as Brought to You By. The company claims more than 100 customers, including Thomson Financial Services, Community Newspaper Co., Match.com and Warner Brothers Online.

The top Web site in November was Yahoo!/Four 11, with 18 million unique visitors, according to researcher RelevantKnowledge. Following were Netscape, with 13.6 million visitors; Microsoft, with 11.8; Excite/Webcrawler with 11.3 million; and AOL.com with 8.8 million visitors.

Copyright December 1997, Crain Communications Inc.

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