Dataquest released a new survey that shows 10.2% of U.S. households plan to purchase a new PC in the next six months, an increase of 1.5 million households from last fall's survey. The latest figures from Dataquest show 43% of U.S. households already have a PC; an increase from fall 1996, when only 35% were PC owners.
CondeNet's Epicurious Food Web site will become a TV show on the Discovery Channel in the fourth quarter of 1998. The working title is Epicurious TV; it will begin with 18 episodes exploring the entire culinary experience from a lifestyle and relationship perspective. Epicurious Food serves more than 7 million pages per month and is the most heavily trafficked of CondeNet's stable of four Web sites, including Epicurious Travel, Swoon and Phys.
BDInteractive has launched a new kind of banner that works by pushing information, as opposed to traditional banner reliance on clicking through. PushBANNER is a Java-enabled technology that streams information through banner ads, such as stock quotes, news and other information.
Copyright December 1997, Crain Communications Inc.