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SportsWorld.com debuted with online sports and Las Vegas-style gaming. The site features live audio play by play, up-to-the-minute scores, handicappers' picks, game-day weather reports and weekly picks from sports talk show personalities.

Red Sky Interactive, San Francisco, has named Chris McCarthy as director of strategic services. Mr. McCarthy most recently president of Stir Associates, New York, was previously with Avalanche Systems, New York, and Oglivy & Mather Direct's Interactive Group, New York.

E-mail marketing company NetCreations will build a high-speed e-mail delivery system for J. Crew under a deal announced Dec. 17.

Copyright December 1997, Crain Communications Inc.

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