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Internet marketing service WebPromote picked NetCreations to manage its opt-in e-mail list of 213,332 names. NetCreations, which specializes in opt-in e-mail marketing, will now manage a database of 894,445 e-mail addresses of Internet users who have signed up to receive information about business, employment, computing, entertainment, health, travel and other topics.

Rocky Mountain News' InsideDenver.com Web site launched BabyAnnounce.com, a free Internet birth announcement service that includes baby's name and birth information, photo and an interactive guest book for friends and family to sign. Each announcement will be posted for three months on the site.

ESPN SportsZone is starting an electronic sports game section with exclusive content from GameSpot, publisher of GameSpot.com and VideoGames.com. The new SportsZone area will include reviews, previews, demos, hints and tips on the newest sports games.

Internet professional got a new online directory with the debut of the New Media Guide. The site offers free registration for listings in 100 different professional specialties, and members can then update and create links on their own.

Cox Interactive Media's new site GreatOutdoors.com is reaching out to the cycling audience. The site draws mountain biking content from Outdoor Life Network, a 24-hour outdoor cable TV network, and competitive cycling journal VeloNews. Charter advertisers on the site include Christy Sports, Pearl Izumi, Reynolds USA and Specialized Bikes.

Copyright March 1998, Crain Communications Inc.

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