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D'Arcy Masius Benton & Bowles, New York, launched a Web site today with features that include a directory of its network, staff, news, creative work and history.

E-commerce advertising agency, i-traffic, New York, has created a customized advanced proprietary database for its clients called Italics, which will store performance data.

H.O.T.! Coupons will become an anchor tenant on America Online's shopping channel. The Coupons will be available from more than 30,000 local, regional and national advertisers in 200 categories, including auto care, restaurants, travel and beauty. Users search by ZIP code, then print out the desired coupons.

Copyright March 1998, Crain Communications Inc.

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