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Jupiter Communications opened a London office and announced a new subscription program offering research to clients of its Strategic Planning Services unit. The London office will house its European Internet Strategies practice. Phil Dwyer, formerly editor in chief of New Media Age, a European new media newsletter, will be managing director of the European Internet group.

Sporting News Online won the 1998 National Magazine Award from the American Society of Magazine Editors for general excellence in new media. Others in the category were Epicurious Food, Business Week Online and Atlantic Unbound.

Tiffany & Co. launched its first Web site, featuring content about the company, its history, its products, caring for fine jewelry and frequently asked questions.

Unicast Communications hired Lorren Elkins as senior VP-advertising sales. Mr. Elkins was formerly the managing director of technology advertising sales at The New York Times.

Think New Ideas, New York, named Todd Smith, former Ogilvy & Mather partner and account director, senior VP-director of client services in Los Angeles, and international account director for Oracle.

Copyright April 1998, Crain Communications Inc.

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