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Bruce Judson, a former Time Inc. executive who co-founded the Pathfinder site, May 4 launches Bruce Judson's Grow Your Profits, an every-other-weekly newsletter aimed at the small business and home office market. Recommendations from the newsletter will also appear as a new feature each month in Business Marketing.

Media Metrix May 4 launches a program to determine how users are watching TV on their PCs.

Walt Disney Co. has purchased the remaining interest, owned by Microsoft Corp. co-founder Paul Allen, in Starwave Corp. Starwave along with joint ventures and ESPN SportsZone will become part of Buena Vista Internet Group. Disney had initially invested in Starwave in April 1997.

Planet Entertainment Corp. has signed up with interactive agency Atlantic Coast Digital Concepts to expand its proprietary music catalog with an aggressive web strategy. Planet Entertainment plans to enter the Internet music marketing arena with such competitors as N2K, CD Now and K-TEL.

Planet U, an Internet coupon site, has named Mark Harran exec VP-marketing and sales. Mr. Harran was formerly senior VP-sales and marketing services at Kraft Foods.

Copyright May 1998, Crain Communications Inc.

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