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Most Popular has won a new fast-food advertiser, Dunkin' Donuts. An advertising campaign is planned in about a month.

AOL Studios has launched the second-generation of its Digital City Los Angeles local guide, with advertisers including Southern California Edison, Sprint PCS, Coldwell Banker and others.

Terri Morse was named senior VP-general manager of Rainbow Interactive, the new division of Cablevision's Rainbow Media Holdings dedicated to marketing and advertising on the Internet. Ms. Morse was previously senior VP-marketing and sales development at Softbank Interactive Marketing.

Copyright May 1998, Crain Communications Inc.

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