TSR Wireless, Fort Lee, N.J., plans to relaunch a successful June print ad and direct mail campaign. TSR Wireless Advertising Group, the company's internal ad agency, created the "Don't Worry, We'll Find Your Mommy" campaign that will relaunch in August. The wireless paging, cellular and digital phone provider has 200 retail locations nationwide.
Adauction.com has signed an agreement with Netscape Communications Corp. to sell ad inventory on Netscape's Netcenter portal site.
WebConnect has added a return-on-investment tracking system for Web advertsiers. The Web media placement company's Impression, Click, Sale technology combines high-tech direct marketing and database capabilities.
Copyright July 1998, Crain Communications Inc.