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Online automotive site cars.com has named Stein Rogan & Partners, New York, agency of record for its $26 million branding and media account, which includes TV, print and online. Stein Rogan & Partners will introduce cars.com in major markets across the country, and the site will be co-branded with each affiliate newspaper and its Web site in each market.

Copyright September 1998, Crain Communications Inc.

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