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Real Media named M&C Saatchi, New York, as its agency of record for an integrated campaign in the "low-seven figures," Real Media said. The campaign, which will launch in the fourth quarter, will include print, outdoor and online.

David Centner, co-founder and former CEO of K2 Design, New York, has joined Lollytogs, New York, the parent company of French Toast children's clothing line. Mr. Centner will serve as president-CEO of the new Internet store FrenchToast.com.

Copyright September 1998, Crain Communications Inc.

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