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Pioneer Electronics has selected US Interactive, Los Angeles, to help it launch Pioneer Direct, an online store at www.pioneerdirect.com.

Margaret Gilmore to director of new business development, IN2, New York, from director of sponsorship sales, iVillage, New York.

Online toys store eToys took the wraps off a redesign, with specialty brand items, a new software department and increased product information that lets parents research recommended toys for certain ages.

Ladies' Home Journal Online has added two new features to its video and interactive section ``The Best for You.'' Shimmer & Shine and LHJ Lipcolor Clinic help users decide which colors work best on them and how to apply them.

The Washingtonian has named Rachel Pollock as manager of Washingtonian Online. Ms. Pollock was most recently at the online wedding resource, The Knot.

Copyright September 1998, Crain Communications Inc.

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