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America Online has named Mario Vecchi to the newly created position of VP-broadband development. Mr. Vecchi was most recently senior VP and chief technical officer of Time-Warner's Road Runner Group.

Online futuristic comic strip WhirlGirl launches its second season on Thursday; new episodes will go online successive Thursdays at 4 p.m.

CompuServe and Morgan Stanley Dean Witter & Co.'s online Discover Brokerage have cut a deal to feature Discover in CompuServe's personal finance channel as a premier partner. CompuServe's Brokerage Center now includes one-click access to Discover, E*Trade, Ameritrade and DLJdirect. plans to use to provide fans to link to NCAA football coverage of more than 1,000 college games. The agreement combines's live video and audio coverage with ESPN's news, statistics and analysis.

Digital Impact has signed up four new clients--BMG Music Service,, Omaha Steaks and Virtual Vineyards--to its Merchant Mail service. Merchant Mail uses data mining and statistical modeling to identify customer profiles within the marketer's installed base and matches the appropriate e-mail to each one.

Copyright September 1998, Crain Communications Inc.

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