Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

In other news

Published on .

Service Merchandise named Paradigm Interactive, Atlanta, its online agency of record. Paradigm will buy and place media to help drive traffic to Service Merchandise's Web site. It will also help the retailer with online branding to increase Web sales.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: