Ad reporting service StraightUP, San Diego, Calif., named Rob Erlichman president-CEO. Mr. Erlichman was formerly managing director and founder of the San Francisco office of Modem Media.
Agency.com, New York, named Peter Kestenbaum VP-corporate marketing. Mr. Kestenbaum was formerly director of field marketing, North America, at Sun Microsystems.
The Internet Advertising Bureau's board has named Rich LeFurgy, president of consulting firm LeFurgy.com, chairman, continuing his past role, and Richy Glassberg, senior VP-general manager, Turner Interactive Sales, as vice chairman.
Copyright November 1998, Crain Communications Inc.