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Most Popular has named Robert Cullen director of advertising sales, New York, from account manager, WinStar Interactive.

The, Sony Online Entertainment's game site passed 2 million members and kicked off an online promotion to celebrate its traffic. Nov. 30 through Jan. 4, all members who sign on or new users who register will automatically be entered in a sweepstakes for a chance to win prizes including Discmans, free game play tickets and Sony Walkmans.

BBBOnline, a subsidiary of the Council of Better Business Bureaus, began accepting applications for a privacy seal that qualified sites can post to show consumers they follow privacy guidelines. BBBOnline's privacy seal program will officially get off the ground in 1999.

Copyright November 1998, Crain Communications Inc.

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