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Hollywood Online named David Safran senior VP-advertising sales and Evan Gsell VP-business affairs. Mr. Safran was formerly director of advertising sales for Classic Sports Network, which was purchased by ESPN. Mr. Gsell was formerly director of business affairs for NBC Interactive, Burbank, Calif.

Online incentive and savings site Webstakes, opened offices in New York and San Francisco in January and is in the process of adding offices Los Angeles and Chicago.

Copyright January 1999, Crain Communications Inc.

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