Ticketmaster Online, Los Angeles, an Internet-based event ticketing and information source, has launched My Ticketmaster, a customized online ticketing service. Developed in conjunction with Intel Corp., and R/GA Interactive New York, the service lets consumers create personalized profiles alerting them to ticket sales of favorite events.
America Online, Dulles, Va., and Sage, a Bala-Cynwyd, Pa.-based online financial forum, are partnering on ``AOL MarketTalk hosted by Sage,'' 12 hours of live financial programming each trading day featuring business and market experts.
New York-based Real Media has built a sweepstakes minisite for American Honda Motor Co. It is running the minisite on Lexis-Nexis Academic Universe to reach more than 4 million college students. The three-month exclusive deal includes a banner rotation and a sweepstakes promotion. The minisite is tied to Honda's Spring Break Giveaway and is intended to generate college market leads for Honda.
Copyright February 1999, Crain Communications Inc.