Online grocer Peapod reported flat revenues for the fourth quarter ended Dec. 31, 1998. Total revenues for the fourth quarter were $17.2 million, the same amount reported in the same period of 1997. The net loss for the fourth quarter was $8 million, up from a $4.2 million net loss in the same quarter of 1997.
Garden.com has named McGarrah/Jessee, Austin, Texas, its agency of record to handle its consumer branding. McGarrah/Jessee is creating a national campaign for the gardening retail and content site, which was formerly called Garden Escape.
Copyright February 1999, Crain Communications Inc.