PrizePoint Entertainment Corp., New York, will become the exclusive sponsor of the new XoomBar, an entertainment area on Xoom.com, a direct marketing e-commerce community, to be launched the week of March 15.
Jewelry Channel, Huntington Beach, Calif., has launched its online marketplace, . Consumers can search for designers, jewelers, products or information using Jewelry Channel. The site also enables co-marketing and co-promotional activities between jewelry suppliers and retailers.
Menlo Park, Calif.-based database company Informix Corp. has entered a licensing agreement with Art Technology Group, developer of Dynamo Relationship Commerce products for electronic commerce. Under the agreement, Informix will license ATG's technology to help businesses attract, engage and retain customers while conducting business over the Web.
The official Web site of the Academy Awards, Oscar.com, has signed New York-based BigStar Entertainment's BigStar.com as its lead advertiser and e-commerce video and DVD partner.
Copyright March 1999, Crain Communications Inc.